A Secret Weapon for Pros and Cons of Using Essay Writing Service

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A Secret Weapon for Pros and Cons of Using Essay Writing Service

Viceversa, buying custom papers on the world wide web is sometimes the only real way from the academic jail. Naturally, the price tag on this paper will expand radically. Thus, it’s important hand an excellent newspaper.

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What You Must Know About Pros and Cons of Using Essay Writing Service

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What You Don’t Know About Pros and Cons of Using Essay Writing Service

By implementing template, the opportunity for missing out any crucial department might be readily avoided. As our providers normally promise you’re going to be satisfied with the results of the assignment results. A more impressive amount of college students everyday before ordering for internet custom writing support and absolutely if you’re students, you’d comprehend the necessity along with the principal reason why you may possibly call for such service for your own academic progress.

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The Pros and Cons of Using Essay Writing Service Cover Up

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How to find time for PR in your small business – and what to do!

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How to find time for PR in your small business – and what to do!

There are very few unique businesses out there and so every one has to find ways to stand out amongst the competition.  PR can help keep you ahead and, sometimes, the fact that a potential customer has heard or read about you can help to secure the business.

In short, PR for small businesses is a core business tool.  It can raise your profile and build your reputation. And, being able to talk confidently about your business and how you help solve your customers’ problems is also a powerful confidence builder.

As a PR coach, I often hear these objections:

  • “I don’t have the time, I’m trying to run a business here.”
  • “I don’t really know what PR is.”
  • “I’ve already spent a fortune on advertising and got nowhere.”
  • “When I am doing more business, I will think about it.”

But without PR, who will know about your business and how will it grow?

Nowadays, PR includes getting coverage in newspapers, magazines, radio and TV but also online, on social media, by speaking to customers, to business groups, to schools or writing about your business and how your help your customers.

Find the time:

Set aside 15 minutes every day to update posts on social media and engage with followers.  Block out one hour at the same time every week – maybe on a Friday morning – to write an article for your website or blog.  And over a coffee break on a Monday, research the media where you would like to be featured and keep a folder for clippings and ideas for inspiration. Talk to your customers and suppliers and spot opportunities to speak to local groups, join up with local charities and promote your business by word of mouth.  Once you get going, you will spot more and more opportunities!

Here are 10 simple things you can do to get started:

  1. Make sure your social media profiles clearly state what your business does. Link to your website and add in a telephone number, if possible.
  2. Use your website or facebook page to “be an expert” – show off the latest styles in wedding dresses, floral art, sandwich fillings etc. Share these updates on all your social media.
  3. Spend a couple of hours researching journalists in your local area, relevant trade press, specialist area of expertise. Follow them on twitter.
  4. Develop a small group of relevant journalists and email them to offer comments or stories on your area of business or perhaps personal interests that can include mention of your business.
  5. Consider other PR ideas – write letters to the Editor, offer to supply regular tips and ideas, become the local/industry expert on some aspect of your business
  6. Sign up for free trials of media enquiry services like Gorkana or Response Source and respond to relevant journalist requests that come in each day.
  7. If you like writing, think about a blog and let the media know that you are a regular blogger on certain subjects.
  8. Join a forum where potential or actual clients meet and get involved in the discussions.
  9. Keep your website up to date.
  10. Think about getting your business involved with a charity, local fundraising, schools project, community groups.





7 things to do when a media interview goes badly

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7 things to do when a media interview goes badly

Everyone loves the idea of a great piece of coverage in newspapers or magazines, especially if they have pitched the journalist themselves with their “big idea”.  But things can go wrong and the coverage may leave you with, at best, a sinking feeling or, at worst, in a horrified panic.  And “they quoted me out of context” just won’t solve the problem.

Here’s what you can do next….

  1. Give in to the panic – allow yourself a few moments to panic, rant, sob…whatever you choose.


  1. Then grab yourself a strong coffee, deep breath, and read the article through again starting with the headline. Often the headline is far more shocking than the article.


  1. Then go through it all slowly, line by line, and list any errors of fact. Ignore misspelt names, erroneous titles and tiny mistakes.  Look for substantive errors or omissions that change the story, change a line of argument, misrepresent something or someone.


  1. Contact the journalist to explain what the errors are, why they need to be changed and ask how this can happen. Approach this conversation professionally.  Journalists want to get their facts right and you will stand a better chance of getting a change if you are approachable, but business-like.  Online stories can be changed quickly. For print, think about a letter for publication or perhaps a follow up interview with a fresh angle.


  1. Be a publisher – write a response to the article for your website. Focus on the information you want people to know. Add photos and video if you have it. Share it with your customers, your staff and your suppliers. Send it to the trade press, local media or other relevant outlets.


  1. Get social –your social media channels give you direct access to your customers and audiences. You can say how you feel about the piece, but don’t rant – reassure your audience.  Don’t get bogged down in details – if you need to break an issue down, put a simple bullet point guide on your website and tweet out the link.


  1. Maybe there were lessons to be learned. Take some time to consider if that’s the case.  Then try again. Approach another publication. If you have a story to tell, another journalist will be interested.





Top tips to prepare for media interviews

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It all starts with the audience. Who you are speaking to defines the tone and the content.  So many people being interviewed believe it is about them and how much they can show off what they know. They, therefore, miss the point that, no matter how sensitive the issue, a media briefing is an opportunity to talk to people who have a view of their business and could well have an influence on its future – as a consumer, a regulator, an employee or a politician.  With a clear view of the audience, establish the purpose of the briefing, for example, to reassure, to provoke interest, to apologise – then pull together three of four key points that will resonate, are easily expressed and sound authentic.  Use examples or tell micro stories to make the points memorably.

Who should be interviewed? Typically, the most senior executive is put up for media briefings and this is often a mistake.  If the spokesperson won’t appeal to the audience then chose someone who can.  A local manager is more suitable for local media than someone from HQ.  A worker from a call centre worker or factory floor can appeal credibly to the audience with their genuine experience.

Lastly, be ruthless about the practical details – where, when, what to wear, how long, who else in involved.  Carry a hair brush, a mirror, check behind people’s heads and bring a flask of coffee if you are miles from civilisation!


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Scottish salmon “star player” in food exports and in UK shopping baskets.

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Salmon’s place as a leading player in Scotland’s food industry and in UK shopping baskets was confirmed at a seminar in Edinburgh on 16th March to discuss the importance of the salmon farming industry’s ability to satisfy consumer demands for healthy, easy and versatile food.

“Salmon industry outlines industry success to UK and international buyers as part of celebration of 25 years of Label Rouge award”

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Speakers from the industry, Scotland Food and Drink and Kantar Worldpanel outlined the changes the industry has seen from farm to plate during the past decades, particularly in farming techniques and in consumer knowledge and attitudes to food.

James Withers, chief executive of Scotland Food and Drink highlighted that half of all food exports from Scotland are salmon and seafood, with salmon the “star player”.  Nathan Ward, Meat, Fish and Poultry expert from Kantar Worldpanel showed that salmon sales in supermarkets are up in both volume and value to be worth around £710m in sales last year. Consumers nowadays are time poor and relatively cash rich. They want healthy, easy, quick food which reflects their growing interest in world flavours.  International speaker on cross cultural communications, Pellegrino Ricardi, also presented on the importance of reputation and promoting salmon farming as a key solution to food security.

The event was organised by Scottish Salmon Producers’ Organisation (SSPO) for UK, French and German buyers as part of a celebration of 25 years of holding the French Government’s Label Rouge quality mark. This honour is given only to products of superior taste and quality. Scottish salmon was the first non-French food and only Scottish food to receive this prestigious award.

Scott Landsburgh, chief executive of SSPO, said:

“Being awarded the Label Rouge in 1992 was significant in developing the export market in France and has subsequently opened many other markets for Scottish salmon around the world. Originally produced as a niche product for the premium French market, it is now sought-after in other European countries, including Switzerland and Germany, and further afield in the Middle East and Japan. It is certainly an achievement worth celebrating and a moment to note that we produce salmon in some of Scotland’s most remote, rural communities which ends up on dining tables around the world because of its Scottish provenance and reputation for high quality standards.”

Last year saw record sales of Label Rouge Scottish Salmon, around 8,000 tonnes of the premium fish.

The industry hosted a dinner in Edinburgh Castle last night for buyers, industry and other stakeholders.  A new video showing the “salmon run” from Scotland to France was also shown. It can be seen on



Getting Your Message Across

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Good media coverage is more than just getting your name in the paper. It ‘s about telling your story, expressing your point of view and reinforcing the key messages you want your customers to know about your company. Media relations is vital for protecting your company’s reputation and position in the market place.

Whether the media is knocking on your door when the news is bad or you want to proclaim from the roof tops that the news is good, an effective media relations strategy is crucial.

With extensive experience of working with the media Julie Edgar Communications can help. Julie has co-ordinated and hosted many press trips for print and online casino broadcast journalists to highlight and promote businesses, managed companies’ appearances on programmes such as BBC “News at Ten”, BBC “Newsnight”, BBC “Watchdog” and ITV ”Tonight” with positive results and run the press office of companies under siege from UK and international media.

Dunfermline Delivers Ltd

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The PR project aimed to raise the profile of Dunfermline Delivers Ltd with levy paying businesses; new businesses; the media in Fife and Scotland and, as a secondary aim to reach consumers living in, or visiting, Fife and Scotland. The strategy was to position Dunfermline as a vibrant, dynamic destination to visit or trade in, blending a fascinating history with a contemporary buzz. Key messages focused on how Dunfermline Delivers activity (events, new initiatives etc) led to benefits for businesses. Creative themes and tactical approaches, such as the special events, seasonal campaigns, vox pops, and case studies formed regular media briefings with special emphasis on the Bruce Festival, Easter Weekend and Operation Safe Night.

During the year, the PR activity achieved 176 pieces of media coverage, negotiated a free media partnership with The Courier for the Bruce Festival, viagracouponcard arranged profile interviews with key people in Dunfermline Delivers, facilitated Parliamentary support through two motions in Holyrood highlighting Operation Safe Night and the Bruce Festival and hosted MSPs, Councillors and overseas visitors to see how the initiatives worked.

Creative Fife

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Creative Fife needed PR support to attract new businesses to sign up to the networking group, participate in the online forum and business directory as well as promoting the significant creative resource that exists in Fife to generate business opportunities. To accommodate the “corporate” objectives of Creative Fife and to highlight the diversity of businesses under the “creative” banner the PR campaign was split between organisational messages and events and case study/business led media stories.

Using Awards ceremonies and annual networking events, media briefings announced the progress of the group in membership numbers, business development, star stories and the overall value of the sector to the Fife economy. Online surveys kept the announcements fresh adding new dimensions to the regular coverage. PR facilitated Ministerial or MSP interest with visits at each event and a reception in Holyrood. Briefings and media relations surrounding these events were handled as part of the PR programme.

Individual companies also provided media friendly case studies, achieving local and national coverage. Whilst the emphasis in each story was the achievement of the company, it was a pre-requisite of the PR support that messages about Creative Fife were included in the package.

The two year campaign achieved 91 pieces of media coverage in local and national media.

Fife tourism businesses changing

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Fife tourism businesses changing their marketing strategies to attract visitors

New survey finds 77% have had to find new ways to retain business

Fife tourism businesses, hampered by VAT levels, patchy broadband service and big sporting events elsewhere, have had to revise the way in which they attract visitors. 77% of tourism businesses said they have had to change their marketing and business strategies since the economic turndown began in 2008.Read More

Silent Auction to Raise Funds for Fife and International Charities

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Dunfermline Carnegie Rotary Says “Ssh, start bidding” in Silent Auction to Raise Funds for Fife and International Charities

Dunfermline Carnegie Rotary Club launches its Silent Auction again on 3rd November in a bid to raise funds to support local children with additional needs and other Rotary charities. Lots are currently being loaded onto the special auction website and include a visit to Knockhill Racing Circuit, Courses for Cooks, tickets for Hansel and Gretel at the Carnegie Hall and much, much more.
All lots have been kindly donated by local businesses and can be viewed and bid for at More