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3 PR lessons Covid has taught businesses
A global pandemic has rarely appeared in a crisis management planning manual, except possibly as the crisis that we all fear, but will never happen. And then, it did. Here's three PR lessons Covid has taught businesses.
1 month ago
READTop 5 mistakes to avoid in TV interviews
Regardless of whether you are invited to appear on a TV programme because you have an interesting story to tell or because you have a more contentious accusation to answer to, being on TV can be an excellent, free opportunity to reach a huge audience, let them know what you do and why it is important. Short of digging deep into your marketing budget and paying for advertising time, it can often be the best way to talk to customers and potential clients.
1 year ago
READDo you read books on PR? Or do you learn in other ways?
How do you polish up your PR skills?
1 year ago
READHow do you prepare your spokesperson for media briefings?
It all starts with the audience. Who you are speaking to defines the tone and the content. So many people being interviewed believe it is about them and how much they can show off what they know
1 year ago
READHow to find time for PR in your small business - and why you must!
There are very few unique businesses out there and so every one has to find ways to stand out amongst the competition.
1 year ago
READ7 things to do when a media interview goes badly
Everyone loves the idea of a great piece of coverage in newspapers or magazines, especially if they have pitched the journalist themselves with their “big idea”. But things can go wrong and the coverage may leave you with, at best, a sinking feeling or, at worst, in a horrified panic. And “they quoted me out of context” just won’t solve the problem.
1 year ago
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