Reputation is the currency of business. It leads to trust, competitive advantage, influence and a high media profile.
The saying "a lie can travel halfway around the world while the truth is still putting on its shoes"* may be nearly 100 years old, but it is more relevant today, than ever. In the age of 24 hour news cycles, blogs, podcasts and social media, comment about a business can have a dramatic effect on its reputation.
Understanding the influences that affect business and how customers and stakeholders view companies and organisations is key to creating strategic, polished communications that boost reputation and success.
In delivering communications and PR for big brands and small companies I’ve learned, at first hand, the strategies to achieve great results. I have secured national, regional and broadcast media coverage for companies and organisations in many sectors and run communications campaigns to create influence and coverage in the media, online, on social media and through speaking engagements.
I'd love to talk to you about your business and how I can help to enhance your reputation and build more influence.
*Mark Twain 1919